Blowout Profits at Ruger as gun sales surge in the third quarter

[Anchorite]

Hopefully this link works:

https://www.unionleader.com/news/business-news/ruger-profits-nearly-quadruple-as-gun-sales-surge-in-third-quarter-8d48404d

Summary: "Ruger’s third-quarter profit rose to $5.8 million as firearm sales climbed 16.4%, while the company narrows its product lineup to focus on higher-demand, more profitable lines."

By comparison, Ruger had $1.58 million in net income a year ago.

Sales rose 16.4% to $147.6 million.

Diluted earnings were 36 cents per share, compared with 10 cents a year ago.

Adjusted earnings were 44 cents, compared with 11 cents a year ago.

Ruger said it took an 8-cent charge related to the cost of its stockholder rights initiative during negotiations with its largest investor, Beretta Holding SA.

 

[trader]

I sent them a note since I'm on the mailing list about what I'd like to see. Got a dear John standard reply so holding off until they reveal the new lineup.

 

[Grayfox]

My guess is that people are buying up the discontinued models before they're gone.

 

[Retired Bum]

Gun show prices were elevated Saturday, with some using the same tags and blatantly marking it up

 

[Jester560]

I may have to buy that 1895 Guide Gun in 45/70 that I have been wanting for years.

 

[KillerFord1977]

who is Ruger ??

 

[trader]

William B.

 

[KillerFord1977]

if you buy a Chevy Malibu, do you get a Ruger

 

[RedGoat]

Anybody surprised by this ? If so, I have some beachfront property in Arizona if you interested....

 

[Retired Bum]

Anybody surprised by this ? If so, I have some beachfront property in Arizona if you interested....

Dude! We already got the beach! We're waiting for Cali to slide in the ocean so we can get the ocean to go with the beach!!!

 

[Blackmesa96]

Ruger should have followed Glock's lead. Introduce a "new" gen made from leftover parts before blowing everything up to reintroduce steady sellers.

Maybe not. Last I heard GenV wasn't exactly a stroke of marketing genius. Then again, old inventory did move when the Glockists weren't wowed by the V series.

Who's going to be next to overhaul their catalog to spur sales?

 

[trader]

prob remington and winchester are next.

 

[Anchorite]

My guess is that people are buying up the discontinued models before they're gone.

I don’t believe so…the paused production models represent a relatively small fraction of Rugers income - some suggest so small that is why production was suspended.

The increase is most likely attributed to the public’s overall increase in gun buying over the last year.

 

[Anchorite]

On the Beretta interest:

“Beretta's interest in buying Ruger surfaced in September 2025 when the family owned Luxembourg manufacturer disclosed in a regulatory filing it had acquired a 7.75% stake in Ruger.

That stake grew to 9% in October 2025. In February, Beretta became the largest individual shareholder of Ruger with a 9.95% stake.

Beretta's bid intensified into hostile territory in March. Beretta reported in a March 31 regulatory filing that Ruger has declined to grant Beretta a waiver under Ruger's poison pill declaration.

However, on May 4, Ruger announced it had reached an agreement with Beretta that allows it to raise its stake from 10% to 25%.

In exchange, Beretta agreed to a three-year standstill on increasing its ownership beyond 25% and to withdraw its nominees from the Ruger board of directors for the 2026 shareholder meeting.”