Ruger Responds to Beretta Regarding Stock Acquisitions

[Talyn]

The Sturm, Ruger & Company, Inc. (NYSE: RGR) ("the Company") Board of Directors (the "Board") today announced that it has approved the adoption of a limited-duration stockholder rights plan (the "Rights Plan"). The Rights Plan is effective October 14, 2025 ("Effective Date") and will expire on October 13, 2026.

The Board, in consultation with its advisors, adopted the Rights Plan in response to the public announcement by Beretta Holding S.A. ("Beretta") that it had accumulated a significant economic interest in Ruger's common stock.

Ruger Responds to Beretta Regarding Stock Acquisitions | Shooting Wire

 

[Old_Me]

ooooooo...............a hostile take over in the working perhaps..>????

 

[shanneba]

Back on September 23

Why Is Ruger (RGR) Stock Rocketing Higher Today

"Shares of american firearm manufacturing company Ruger (NYSE:RGR) jumped 6.3% in the afternoon session after Beretta Holding S.A. disclosed its acquisition of a significant stake in the company, signaling a potential for future collaboration.

The European firearms maker reported buying 1,250,100 shares of Ruger for about $45.9 million, giving it a 7.735% ownership position. Beretta stated it acquired the shares using its working capital and, while not currently seeking to take control of Ruger, it planned to open talks with management about potential business and strategic partnerships."

https://finance.yahoo.com/news/why-ruger-rgr-stock-rocketing-175109852.html

 

[Talyn]

ooooooo...............a hostile take over in the working perhaps..>????

Beretta has a history of doing that.

Creeping increases in stock ownership before they pull the trigger.

 

[Old_Me]

Beretta has a history of doing that.

Creeping increases in stock ownership before they pull the trigger.

i see what you did there..."pull the trigger"

but to me, it did sound like a soon to be take over

 

[shanneba]

from AI
History of Beretta Holding's Stock Buys and Acquisitions of Competitors

Beretta Holding S.A., the Luxembourg-based parent company of the 500-year-old Italian firearms manufacturer Fabbrica d'Armi Pietro Beretta, has pursued an aggressive growth strategy through strategic acquisitions and, more recently, minority stock purchases in publicly traded competitors. This approach has allowed the family-owned group—led by 15th-generation CEO Pietro Gussalli Beretta—to vertically integrate its supply chain, expand into complementary sectors like ammunition and optics, and gain footholds in key markets. While Beretta has historically focused on full acquisitions of private companies (often direct or indirect competitors in firearms manufacturing), its entry into public stock buys began in 2025, targeting U.S.-based rival Sturm, Ruger & Co., Inc. (NYSE: RGR), one of only two publicly traded pure-play firearms makers in the U.S.

1980s (late)
Benelli Armi SpA (Italy)

1980s (late)
Luigi Franchi S.p.A. (Italy)
Bought the historic shotgun and rifle manufacturer.

1996
Sako Ltd. (Finland)
Acquired the precision rifle maker, a European rival in bolt-action rifles.

2000
Steiner-Optik GmbH (Germany)
Purchased the tactical optics firm.

2002
Burris Optics (U.S.)
Acquired the U.S.-based rifle scope manufacturer.

2007
A. Uberti S.r.l. (Italy)
Bought the historic revolver reproduction company.

2013
Stoeger Industries (U.S.)
Acquired the budget shotgun importer/distributor.

2016
Chapuis Armes (France)
Purchased the French bespoke shotgun maker.

2021
Holland & Holland (U.K.)
Acquired the iconic luxury gunmaker from Chanel for an undisclosed sum.

2022
RUAG Ammotec AG (Switzerland)
Bought Europe's largest ammunition producer (including RWS brand) for an undisclosed sum;

2022
Norma Precision Ammunition (U.S.)
Acquired the Swedish-U.S. ammo maker; committed $60 million to a new Georgia facility.

 

[Talyn]

ooooooo...............a hostile take over in the working perhaps..>????

Yes.

 

[Annihilator]

Well, if Beretta takes control of Ruger, you can bet the bank Ruger’s CS will go downhill just like Beretta’s is now which there CS sucks…….just sayin

 

[Talyn]

Ruger's Board is implementing actions to try to avoid a hostile take-over.

 

[LDB]

Yeah, when you let too much stock out into the market it eventually happens. Not sure how much family is left in the company though. Hopefully nothing changes. Not likely.

 

[TEXASforLIFE]

if the morons don't keep more than 50% of their stock to themselves, the 1's that total less than 50% can't do much about it! ruger needs to keep up on what they own for their safety on not getting taken over

 

[Old_Me]

if the morons don't keep more than 50% of their stock to themselves, the 1's that total less than 50% can't do much about it! ruger needs to keep up on what they own for their safety on not getting taken over

correct, Ruger needs to buy back stock, to give them at the very least 51% if not more.

 

[Belt Fed]

If Beretta buys out Ruger, i will not buy another Ruger. Berreta's customer service is non existent.

 

[Old_Me]

If Beretta buys out Ruger, i will not buy another Ruger. Berreta's customer service is non existent.

not too many Rugers for me right now, just the GP 100 and the Vaquero.

i did have thier 1911, but got rid of it a long time ago.

so, i can't say it'll bother me much.

 

[Belt Fed]

I've got a few Rugers and a couple Berreta's, after dealing with their CS a long time ago i never bought another one. i knew if you ever needed service on a gun you was screwed. Ruger's CS has always been good.

 

[Anchorite]

Well, if Beretta takes control of Ruger, you can bet the bank Ruger’s CS will go downhill just like Beretta’s is now which there CS sucks…….just sayin

Exactly what I was thinking.

 

[bc22wm]

Better Beretta than X-investment group. Better still, Ruger pay attention to what to hell you're doing.

 

[Talyn]

if the morons don't keep more than 50% of their stock to themselves, the 1's that total less than 50% can't do much about it! ruger needs to keep up on what they own for their safety on not getting taken over

This is what happened to Cabelas when Bass Pro JM gradually sucked up enough stock to take over Cabelas, and has subsequently ruined Cabelas.

 

[Annihilator]

This is what happened to Cabelas when Bass Pro JM gradually sucked up enough stock to take over Cabelas, and has subsequently ruined Cabelas.

Definitely, Cabalas is just a shell of what it once was

 

[Talyn]

More...

This week, Ruger disclosed that the company has tried to engage with Beretta since the filing of its initial SEC report “to learn more about Beretta’s plans and intentions without success,” and that Beretta has advised Ruger’s Board that “it would not, under any circumstances, sign a standstill agreement.” Such an agreement stipulates that an investor agrees to buy no more shares for a specified period.

In response, Ruger’s Board on Tuesday adopted and filed a one-year shareholder rights plan, which is triggered if any investor obtains 10 percent or more of the company’s stock. The plan, a commonly seen “poison pill” used to halt takeovers, gives shareholders – except the one exceeding 10 percent ownership that triggered the plan – the right to buy more shares at a steep discount. This would make a potential takeover attempt through stock purchase a steeper hill to climb, although not an insurmountable one. For instance, Twitter’s board adopted an ultimately futile rights plan in an attempt to fight off Elon Musk’s purchase in 2022.

“In light of the potential for Beretta to significantly increase its position in Ruger, the Board determined that adopting the Rights Plan is prudent to fulfill its fiduciary duties to all stockholders,” said John Cosentino, Jr., Chairman of the Board for Sturm, Ruger & Company, Inc. “Ruger looks forward to meeting with Beretta, a leader in the industry, and learning more about what operational and strategic collaborations they have in mind. We are open to any ideas for lasting value creation. Our Board and management team remain committed to providing quality and innovative firearms and delivering long-term value to our stockholders.”

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