Annihilator
Hellion
Continuing story which has been posted on here about Ruger vs Beretta
Ruger vs Beretta: What’s Really Going On Behind the Takeover Drama?
- Thread starter Annihilator
- Start date
Blackmesa96
Custom
Interesting battle happening here, according to the read.
What I still don't grasp is the "why" of this. Why would a competitor care about the financial performance of a company in their market? If anything, I would think you would let them sink.
What, exactly, is in this for Beretta? Do they want the Ruger catalog, or only parts of it? At a cursory glance, there doesn't appear to be a plethora of items Ruger sells that Beretta doesn't, apart from revolvers. Do they wish to pirate the Marlin brand before Ruger solidly re-establishes it? Other than to grow their own market presence it isn't obvious to this old man.
My best guess is that the Beretta brain trust likely views Ruger as a struggling company ripe for takeover. Maybe they believe that the shareholders will embrace them when promised better return on investment.
Whatever the logic and motivation of Beretta, it appears that Ruger has no interest in playing along. Their obvious resistance makes me believe there's something nefarious afoot.
What I still don't grasp is the "why" of this. Why would a competitor care about the financial performance of a company in their market? If anything, I would think you would let them sink.
What, exactly, is in this for Beretta? Do they want the Ruger catalog, or only parts of it? At a cursory glance, there doesn't appear to be a plethora of items Ruger sells that Beretta doesn't, apart from revolvers. Do they wish to pirate the Marlin brand before Ruger solidly re-establishes it? Other than to grow their own market presence it isn't obvious to this old man.
My best guess is that the Beretta brain trust likely views Ruger as a struggling company ripe for takeover. Maybe they believe that the shareholders will embrace them when promised better return on investment.
Whatever the logic and motivation of Beretta, it appears that Ruger has no interest in playing along. Their obvious resistance makes me believe there's something nefarious afoot.
Anchorite
Custom
Market share?
Lots of folks don't want to buy Beretta for a myriad of reasons but won't hesitate to buy a Ruger.
Anchorite
Custom
If anything, the customer service of Beretta is not any better than Ruger, but it's not as bad as a lot of others.
Let's not all get doom and gloom on the prospect that this happens yet.
Remember that Bill Ruger was in favor of the 94 AW ban and didn't want to sell magazines to law-abiding civilians.
I have not forgotten that he famously stated that no honest man needs more than 10 rounds.
Exactly, it's about money, investment, who makes the best product isn't the question, it's who has a market share and holds a profitable position (adding to that, in a market that Baretta will never dominate due to non-financial aspects, like the culture of a society!) Diversification in markets is a strategic move as Baretta mentioned.
Talyn
Emissary
Anchorite
Custom
Well, that is the philosophy of capitalism.....money and investment, and at least in theory the poor products die and the better products survive.
Both brands serve a different market share ... Ruger makes ARs, revolvers and O/U shotguns....Beretta makes semi-automatic shotguns and pistols.
Maybe .... just maybe .... a takeover or merger may result in a broader range of better products.
Now, to be clear for the record, I am not advocating one way or the other. What I think you have to acknowledge is the possibility that a merger or takeover might be positive. Don't automatically assume (you know what they say about that) that it would be bad.
Totally agree and good point, someday Rugar might come out with a really nice skeet killer! A Baretta AR? Nahhhh!