Genuine curiosity - how does that actually affect you? In other words, if Coca-Cola decided to release a statement that they supported some group or another, does that change the flavor of soda or the caffeine content?
Did Bud Light stop being beer when they jumped the shark with LGBT support, or was it just the fear of being associated with LGBT because the brand was?
I find myself - on the outside - wondering why supposed "conservatives" (broad brush term) get so upset when people and companies use their first amendment rights to do the capitalist thing and try and grow their customer base. In Bud Light's case, they shrank their large base and never grew the small one they were after, and the market punished them... but beyond that why do I care what any corporate board of directors wants to support if it doesn't change the product or value for me?