I chose CCW Safe but i don't remember why exactly. The most important part of any plan is the defense coverage.
They all offer defense coverage, that is the mainstay of the programs, difference is that additional benefits on some programs is included with price of insurance and some are add-ons. For instance, I live on a state border and spend time on both sides as well as travel to other states that we have a reciprococity <sp> agreement with. Some plans have multistate coverage standard whereas for US Law Shield its an add on for a few more bucks a month, same with bail coverage. With my plan you have unlimited legal whether criminal or civil but if you lose a civil trial you are responsible for any settlements awarded to the other side. With USCCA's premo plan, settlement liability is covered by them upto a limit of $2,000,000. My policy does not allow me to choose my own lawyer, I must use their vetted lawyers for each state, which I have researched and mine is considered to be the best defensive shooting lawyer in our state. Other plans allow you to choose your own but some of those also cap the limit they will pay. There are many more differences including cost, benefits, limits, exclusions, you really need to read the fine print. You need to decide what you need and how much you are willing to pay for it. If you have no insurance at all, I say you are rolling the dice and if you are unfortunate enough to have to defend yourself or your loved ones after all is said and done you may be living in a cardboard box somewhere.
Lastly, these plans are not available in some states. Those states (NY for example) are anti-gun states and have specifically targeted them usually under the guise of they are not a state approved insurance company and therefor cannot sell their product to those states residences.