These companies are bowing to a very small group of nitwits.
The non-inclusive, non-gender movement has no place on earth, but that rational they demand should be carried out to forget semiautomatic vs. automatic, hammer vs. striker, pistol vs. rifle because no firearm should be separated by appearance, mechanism or lack thereof. It’s fair but not to their liking.
The entire DEI premise is so convoluted it‘s ridiculous and getting worse every day.
Ok, objectifying women.
Let’s not forget there’s a current sitting justice that can’t even define what a woman is, doesn’t it make for a tough sell to promote a universal diverse equitable inclusivity ???
Then for instance, if there’s a washboard abs mister man selling a rifle, is that going to cause a rift with the keg barrel chested man sector? If women buy the rifle or are they only appealing to the man-model, is the man then objectified…or doesn’t that matter, because men are men and tough? Baloney.
I don’t think a product is any better because of who gets paid to promote it. Ad agencies present their woke ideas and it’s up to a woke decision maker to accept the premise. Factor in those reward points for keeping up appearances. In other words…“ investors and other stakeholders believe businesses should step up and address these fundamental societal issues.”
It’s that sort of “thinking” that each industry has to comply with a worldly order because someone else says so.
So for saving face, they want to appease a squabbling sector of noodle-armed globalist elites but easily forget (is it possible?) in gun manufacturing, using prop models of any sort will not satisfy the nincompoops one bit when what they truly want is to completely dissolve the entire industry.
How soon will this sort of ‘war on objectification’ be applied to dog and cat food commercials? Who‘s to argue that a particular dog breed must be used to sell kibble? Why is it that only cats are deemed so uninterested and isolate. By the way, unsheltered dogs or is it un-housed dogs and cats for that matter, are they getting a share of the political correctness and inclusion?
