I think it was a ploy/marketing scheme! I do have powder in "Superformance", but haven't used any yet.
The Alpha's post was verbatim from the Hornady website.
There's been alot of Alpha's showing up and making a marketing post then disappearing, lately.
Another one showed up on the reloading subforum with a link selling ammo.
The Mods should ban these folks.
My .02